Sign in 
Nira Arora, co-host of 94.5 Virgin Radio’s Early Morning show Jonny, Holly & Nira has welcomed the birth of her first daughter Jaya on May 6th, 2017. Nira and her husband Garry, already proud parents of two boys Shae and Aavi, have joined the ranks of many Canadian parents choosing to store their newborn’s umbilical cord blood and tissue stem cells at birth.
“My husband and I made the decision to store cord blood stem cells for both our boys so there was no question about doing it for our baby girl Jaya with Insception Lifebank,” Nira said. “Having our children’s perfectly matched stem cells stored was very important to us and they may match their siblings or other family members,” she added.
Cord blood is the blood that remains in the umbilical cord after a baby has been born. Worldwide, over 35,000 cord blood transplants have treated 80+ conditions including leukemia, solid tumors and blood disorders for children and their siblings. Canada has one of the lowest uptakes of cord blood storage with only 2-3% of families storing.
Nira and Garry also elected to store Jaya’s umbilical cord tissue which is a relatively new procedure. Umbilical cord tissue contains specific stem cells – known as mesenchymal stem cells which are the building blocks of many of the support tissues within the body including bone, cartilage and muscle. Clinical trials are underway investigating stem cells derived from cord blood and cord tissue for the treatment of various diseases as such Type 1 diabetes, cerebral palsy, autism, multiple sclerosis, ischemic heart disease and spinal cord injury.
“Your hope as a parent is to never be in a position to have to use it,” Nira adds, “but storing our children’s precious stem cells when you only have one chance at birth – just made sense to us. You never know what the future holds and we saw it as an important health insurance for our entire family.”
For more information and your free information kit visit insception.com.